3 Ways to Innovate Your Real Estate Marketing Strategy

3 Ways to Innovate Your Real Estate Marketing Strategy

Lets face it, realtors and home buyers are increasingly looking online for their real estate information, with over 90% of home buyers starting their search online. Whether looking for information about listings or searching up where the best neighborhood to raise a family is, homebuyers are increasingly turning online first for information before turning to an agent.

read more »
Innovation: Big Data and the Real Estate Industry

Innovation: Big Data and the Real Estate Industry

Open data or the “big” data movement has been generating a lot of interest lately in the business community, as companies are increasingly turning to the vast source of information available to help develop strategies, aid in sales and to create a competitive edge. Over the past year tech giants like Google, IBM, and Twitter have acquired companies that work and specialize in the big data sector and it is apparent that many more companies are following suit. As such, over the next year it will become increasingly important for businesses to take advantage of the open data movement, which many speculate will heavily disrupt and innovate a number of industries, notably the real estate industry.

With the advent of companies like Trulia, Zillow and Red Pin in the real estate sector, it is clear that there is a high demand for quality data to enhance listings, provide detailed community data, boost pitches, and to even generate leads, with an ever growing list of possibilities. The use of big data appears to benefit agents greatly as realtors selling homes draw on troves of data to provide information about the neighborhood, comparable houses, crime statistics etc.. Even home hunters have come to increasingly expect a detailed level of information from realtors; a result of the significant growth in the utilization of open data and the increased flow of information.

read more »
How to use Video the Right Way with Real Estate Listings

How to use Video the Right Way with Real Estate Listings

I want to take a moment to reflect on the different types of real estate video tours I’ve seen many agents include in their MLS listings. Generally speaking, these video tours can be classified into one of three categories. Below I’ll post an example of all three video types and highlight each of their own pros, cons, and how they impact your online presence as a real-estate agent.

Lots of videos claim to be virtual tours, but for definition sake, I consider a virtual tour not to be a video… Rather a virtual tour is when a Realtor creates (usually with an outside company for a fee) a 360° photo app that a visitor can interact with to virtually navigate through a listing on a website. These tours are shot with special cameras that use panoramic images which allow for the visitor to simulate a walk through as if they were actually there.

read more »
Best WordPress Themes for Real Estate 2014

Best WordPress Themes for Real Estate 2014

Today I was asked by a local Realtor in Toronto:

WHAT ARE THE BEST WORDPRESS THEMES FOR REAL ESTATE?

I’ve reviewed plenty of WordPress themes this year already and I figured that instead of going through listing each one of them through an email, that I’d actually spend a little bit more time and put together a list of the best themes to use for real estate sites.

Real-Estate-Agent-WordPress-Theme

Here’s how I plan on doing this.
I’m going to create a comparison table on this post where I’ve ranked each theme based on how it performs in a particular category. Below this comparative table, I’m going to include a summary on each theme I’ve selected and give a brief summary about why I think it will do well with your website, and what key features are important in helping you reach new buyers tomorrow.

read more »