How to use Video the Right Way with Real Estate Listings

How to use Video the Right Way with Real Estate Listings

I want to take a moment to reflect on the different types of real estate video tours I’ve seen many agents include in their MLS listings. Generally speaking, these video tours can be classified into one of three categories. Below I’ll post an example of all three video types and highlight each of their own pros, cons, and how they impact your online presence as a real-estate agent.

Lots of videos claim to be virtual tours, but for definition sake, I consider a virtual tour not to be a video… Rather a virtual tour is when a Realtor creates (usually with an outside company for a fee) a 360° photo app that a visitor can interact with to virtually navigate through a listing on a website. These tours are shot with special cameras that use panoramic images which allow for the visitor to simulate a walk through as if they were actually there.

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